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   Institute Of Copywriting Recent Stories and News

Ranking in Google Search For Plurarls Vs. Singulars (Search Engine Roundtable)

There is a nice old school SEO thread at HighRankings Forum on the old topic of ranking well for singular cases, when you are already ranking well for the plural version. For example, you are in the tops of tops at Google for [buy widgets], but you want to rank well for [buy widget]. The thread goes over some SEO copywriting tips on how to help achieve your goal. Ian McAnerin has a nice ...

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Google Trends Gets Subverted for the Third Time (ISEDB)

A crude illustration of a plane crushing into the Twin Towers appeared near the top of the list of the top Google queries yesterday afternoon after a morally dubious attack was perpetrated by the users of 4chan.org, a notorious Internet forum.

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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New Marketing Program Offers Small Businesses a Low Cost Approach to Building a Marketing System (PRWeb)

John Jantsch, creator of the Duct Tape Marketing system, today announced the creation of the Duct Tape Marketing EXCELerator Program.The EXCELerator is Jantsch's answer to the millions of small businesses struggling to build marketing momentum in a stalled economy. The program partners small business owners with an Authorized Duct Tape Marketing Coach for group training sessions on the Duct ...

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Top Art School Captures Avid Audience at Macworld Expo

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